Cultural sensitivity has a wide range of meanings and implications in and outside of tourism. During this self-study online course, you will learn more about them and the concept itself.

After completing the course, you can utilise the skills you learned during the course for all kinds of situations where cultural sensitivity is needed, even outside the tourism sector.

Target groups: Primary target group: tourism entrepreneurs and tourism workers. Secondary target group: tourism developers, DMOs, guides, students, policy-makers and everyone interested in the topic.

Credits: 1 ECTS (27 hours of self-study work). After the course, you will receive a certificate for completing the course.

Content: Introduction to cultural sensitivity, examples of business innovations, product development, digitalization, responsible marketing and cultural sensitivity in tourism companies. The course contains inspirational videos of tourism entrepreneurs, Prezi presentations and exercises.

Learning objectives: After the course, you will be able:

1) to identify the meanings of cultural sensitivity in tourism and develop your skills related to them;

2) to recognise, describe and reflect on the challenges related to cultural sensitivity in tourism, particularly in your own tourism-related work and/or in your everyday life; and

3) to create and apply culturally sensitive approaches in your work by using the practical tools that you were given during the course.