We strengthen the brand expertise and thinking of the region’s operators and update Lapland’s common brand.

The strategically central project aims to enhance the branding capabilities of Lapland-based businesses and municipalities in an economically oriented manner. It also aims to create conditions for better utilization of cultural and creative expertise in research, development, and innovation (RDI) activities.

The project involves testing the existing Lapland regional brand, as well as developing, piloting, and implementing an updated regional brand. The long-term goal of the project is to increase the visibility, attractiveness, vitality, and well-being of Lapland, benefiting all stakeholders.

The three-year project is implemented by The Regional Council of Lapland and the University of Lapland.

Work packages

1) Researching and collecting data

2) Updating the new Lapland brand

3) Testing the updated brand through the growth program for the cultural and creative sectors and collecting feedback

4) Finishing and launching the updated brand and taking the brand into regional marketing pilots