Brand guide

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Logo

The kide (crystal) symbol, designed by heraldist Kaj Kajander, was adopted in autumn 1980.

Logo dimensions, clear space, minimum size

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The logo must be surrounded by a clear space to ensure it stands out in all situations. Do not place text, images or other strong graphic elements within the clear space. The following images show the minimum clear space required for both horizontal and vertical logo versions.

The unit of measurement used to define the size of the clear space is the width (X) between the logo and the text. The same clear space applies to all logo variants of the University of Lapland and the Arctic Centre.

The centralised logo must be at least 15 mm wide, while the horizontal logo must be at least 20 mm wide. We do not recommend using logos smaller than these minimum sizes, as they may appear unclear or lose readability.

The kide (crystal) symbol can be also used on its own. The clear space remains the same as in the instructions above.

Using the logo

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Examples of permitted and forbidden usage:

The colourful version of the logo should always be used on white backgrounds. The colourful version can also be used on light-coloured photos, as long as the contrast is sufficient.

The black logo should be used only on black and white documents. The white (negative) version should be used on dark backgrounds.

The white version of the logo is also used on colourful surfaces. The white logo can be placed over photos only if the contrast between the logo and background is sufficient.

Not like this! The logo must be distinguishable from the background. The colour of the logo must not be changed, and the proportions should not be distorted by stretching or compressing the logo.

Colours

Main colour Blue

CMYK: 100 / 58 / 0 / 5 RGB: 0 / 102 / 153 #006699 PANTONE: 301 C

Main colour Turquoise

CMYK: 77 / 0 / 7 / 0 (in newspapers 95 / 0 / 3 / 0) RGB: 0 / 102 / 153 #28caf0 PANTONE: 301 C

NB! In newspaper ads (e.g. colour profiles ISOnewspaper26v4 and WAN-IFRAnewspaper26v5), slightly different shades of turquoise and grey are used:
TURQUOISE CMYK 95 / 0 / 3 / 0
GREY CMYK 0 / 0 / 0 / 95

Additional colour White

Additional colour Grey

CMYK: 0 / 0 / 0 / 90 (in newspapers 0 / 0 / 0 / 95) RGB: 62 / 62 / 61 #3E3E3D PANTONE: Black 7 C

Additional colour Red

CMYK: 0 / 96 / 97 / 0 RGB: 194 / 42 / 34 #CC3333 PANTONE: 485

Accessibility

Due to contrast requirements outlined in the Accessibility Directive, turquoise is not permitted as a text colour on light backgrounds or as a background colour for white texts in electronic materials. The contrast between turquoise and white is insufficient. It is recommended to follow the same guidelines for printed materials. Turquoise may be used in illustrative elements.

Not like this:

Not accessible

Not accessble

Do this:

Accessible

Accessible

Accessible

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Typography

Typography is a key visual element along the logo and colours. Consistent use of typography helps create a recognisable look for written communication.

University of Lapland fonts

Main font Lato: diverse font with 16 different font cuts. Suitable for texts of all types and lengths.

Additional font Canvas Script: only to be used as a highlight, for example in short titles. Use the Bold cut.

Backup font Calibri: if the Lato font cannot be used for some reason, Calibri can be used instead.

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Graphic elements

Hexagon

• The rounded hexagon can be used in diverse ways using the university’s brand colours, and it can also be used as an image frame.

Glimmer

• Can be used in turquoise or white, with flexible variations and scaling.
• NB! The transparency values of the glimmer 100 / 40 / 20 / 9 / 5 must be kept.

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Imagery

Photos and graphics are used as the visual elements in the university’s communication materials. The university has its own image bank ulapland.kuvat.fi.

A limited selection of images is available in the “Yhteistyökumppaneille” (“For partners”) section in the image bank. If you need a wider selection, please contact the University of Lapland’s Communication and Marketing team (contact details can be found at the bottom of this page).

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Got questions?

For more information on the university’s brand and visual identity, contact:

Reetta Linna

Visual Designer

Planning and Communication Services

+358 40 484 4133 reetta.linna@ulapland.fi

Tarja Helala

Marketing Coordinator

Planning and Communication Services

+358 40 528 6083 tarja.helala@ulapland.fi